Mobile OOH is not cannibalising static sites. It's opening entirely new use cases that fixed locations simply can't serve.
What a DigiVan actually does
A DigiVan is a vehicle carrying a large LED screen — typically 6m x 2.5m — that can display video, animation or static creative. It goes where the audience is, rather than waiting for the audience to come to it. That distinction matters more than it sounds.
When mobile beats static
Event targeting. A DigiVan parked outside a stadium before a match reaches a highly specific, highly engaged audience that no static site near that stadium can match. Launch activations. Rolling a branded van through a city on launch day creates social content, press coverage and word of mouth that a billboard cannot generate. Last-mile retail. Targeting commuters within 200m of your stockist at the moment they're making purchase decisions.
The content opportunity
Every DigiVan we activate generates social content. The van itself becomes the story. We plan content capture into every DigiVan booking — because the earned media value often exceeds the paid media value of the placement.
Getting the route right
A badly planned DigiVan route wastes most of its time on roads with low pedestrian visibility. We route-plan every activation using footfall data, dwell time analysis and venue proximity. The difference between a good route and a great route is significant.