What a DigiVan actually does
A DigiVan carries a large LED screen that can display video, animation or static creative. It goes where the audience is rather than waiting for the audience to come to it.
When mobile beats static
Event targeting, launch activations and last-mile retail are its strongest use cases. A van outside a stadium or moving through a city on launch day can generate social content and press coverage no fixed site can match.
The content opportunity
Every DigiVan we activate generates social content. We plan content capture into every booking because the earned-media value can exceed the paid placement.
Getting the route right
We route-plan using footfall, dwell time and venue proximity. A badly planned route wastes most of its time on roads with low pedestrian visibility.