Where DOOH wins
Digital screens offer real-time updates, dayparting and lower production costs. They also unlock weather triggers, scores, countdowns and other dynamic creative.
Where traditional OOH wins
A full-bleed paper poster, building wrap or painted mural has physical presence and guarantees share of voice for the duration of the booking.
The answer is usually both
The strongest campaigns combine traditional formats for impact and brand building with DOOH for frequency and flexibility.