When Charli XCX dropped BRAT, the campaign did not need streaming links or an artist photo. Neon green, one word and the confidence to let it breathe.
OOH makes a release feel like an event in the real world. It gives fans something to photograph, share and stand in front of.
How we plan music campaigns
The window is shorter, the energy higher and the audience already has a relationship with the artist. We plan in three phases: pre-release teasing, launch-day impact and post-release sustain.
The strongest creative is built for the street, not adapted from a digital asset. A billboard that could only ever be a billboard is the one people remember.