What works for a music release does not work for a food delivery app. We've mapped the patterns so you can build from a starting point rather than a blank page.
Music & Entertainment
Lead with the artist image or album artwork. Use high-impact sites near music venues, record stores and university areas. Time the campaign to peak in the 48 hours before and after release. DigiVans work exceptionally well for post-release sustain in city centres.
Food & Drink
Proximity targeting is everything. Sites within 500m of your stockists or delivery zones. Hunger-state messaging works best in the AM peak (breakfast) and PM (evening meal). Convenience messaging ("10 minutes away") converts better than brand-building in this sector.
Fashion & Lifestyle
Premium location is non-negotiable. Covent Garden, Carnaby Street, Shoreditch, the King's Road. The environment the ad sits in becomes part of the brand statement. Wild posting adds a cultural credibility that programmatic DOOH cannot.
Sports & Gambling
Event-triggered campaigns timed around fixtures, tournaments and major moments. Real-time creative that references live events. Strong callouts and single-action CTAs. DOOH outperforms traditional in this sector because of the need for speed and relevance.
Consumer Tech & Apps
Transport environments — stations, tubes, buses — where commuters have time to absorb a slightly longer message. QR codes work in this environment if the creative earns the scan. Simplicity and a clear value proposition above all else.