Automotive OOH works because the audience is already in the format. They're on the road.
No audience is better suited to roadside OOH than car buyers, drivers and automotive enthusiasts — they're literally in the medium.
Motorway D6 networks, petrol station forecourt screens, roadside 48 and 96-sheets on arterial routes, and large format sites on urban corridors all perform strongly for automotive campaigns because the context is right.
We plan and buy across the full roadside inventory in the UK, with access to networks that reach commuters, weekend drivers and new car intenders at every point of the purchase journey.