Bruno Mars / Atlantic Records
Album Release Event
An album launch worthy of the most romantic man in music
Atlantic Records came to Breaking Ads to launch Bruno Mars' album The Romantic in a way that matched the record — extravagant, warm and unapologetically over the top.
The ask combined OOH at scale, creative production and a physical activation that could earn its own organic reach. Every touchpoint had to feel consistent.
A branded Cadillac, 1,000 bouquets, and 700 screens.
More than 700 digital screens ran nationwide across shopping malls, roadsides and convenience stores, keeping the album front of mind in everyday environments.
A branded red Cadillac moved through London accompanied by more than 1,000 bouquets handed to the public. The car, flowers and album artwork were designed to be photographed, turning every interaction into content.
THROUGH
20 million impressions. And a city that felt it.
The campaign delivered more than 20 million impressions across paid digital and OOH placements. Fan footage of the Cadillac and flower distribution extended the reach further.
It is what happens when media buying, creative production and physical activation are managed by one team with one brief.