Gopuff
Aldi Price Campaign
Making the price point impossible to miss
Gopuff came to Breaking Ads with a clear objective: convince UK consumers that rapid delivery doesn't have to cost more. Their creative positioning — Aldi Prices, Rapid Delivery — needed media weight behind it.
The challenge was scale. Gopuff needed national coverage across commuters, families and urban shoppers without fragmenting the message.
One message. Every surface.
We planned and bought media across the full OOH stack — bus and taxi supersides in London, Manchester, Birmingham, Leeds, Glasgow and Bristol, plus large-format digital billboards and street-level paper and digital six-sheets.
Paper and digital sites across the London Underground put the campaign in front of commuters during dwell time. All media was planned in-house, negotiated directly with owners and trafficked through one point of contact.
THROUGH
30% sales increase. Highest turnover on record.
Sales increased 30% during the campaign period. The month the OOH ran became Gopuff's highest sales turnover month on record and its best-ever month for new customer acquisition.
Consumers who had never considered Gopuff as a value option changed their behaviour. That is what OOH at scale can deliver when it is planned correctly.