Gymshark
We Do Gym
A brand built on social, stepping onto the street
Gymshark built its brand online. The opening of its New York flagship was the moment to translate that community and recognisable aesthetic into physical space.
The format needed to feel raw, high energy and culturally credible. Wild posting belongs to the neighbourhood and reads as culture rather than conventional advertising.
Five neighbourhoods. Maximum street presence.
We planned and placed wild posting across five areas of New York City, selected for foot traffic, demographic alignment and geographic spread.
The bold We Do Gym artwork was placed on the right walls, in the right places and at the right scale — part of the fabric of the city rather than an intrusion into it.
THROUGH
Street presence that earned its own reach
Fans photographed, shared and tagged the work, layering earned social coverage on top of paid placement.
Five areas of New York. One consistent brand voice. Executed on time to support the store opening moment.